Logo Design

A logo distills identity into a single expression.

Logos are a symbolic representation of the identity of a company, service, or product. In designing a logo, one must carefully consider how this visual representation will be read and interpreted.

PREPARATION. To create a unique logo that conveys all the aspects you wish to represent, we will ask you about your business or product, whether you intend to use the logo primarily in advertisements or for identity material, what aesthetic preferences you may have with respect to color, font, typography style, and if there is a particular character you want the logo to reflect in terms of categories such as classical or modern.

PROCESS. We synthesize the information you provide to us about your product or service into a cohesive representation that takes into account intended uses, audiences, and roles, to maximize its impact, effectiveness, and recognizability. Depending upon the product or entity the logo is designed to represent, we will often incorporate elements of the existing material, e.g. in the case of designing a corporate logo for a company that already has letterhead, we will create a logo with an appearance of continuity with products already in circulation.

MATERIAL. We will provide you with several digital versions of your final logo design, with size and resolution adjusted to conform to specific uses, such as within email and for printed products.